I am a girl with an amazing Chinese mum and an adventurous English dad, raised in Malaysia, Australia, Holland, Germany, the UK and now living in New York. Friends are convinced my dad was a spy, but mum’s the word on that. I speak German, tolerable French and Dutch, wish I spoke Mandarin, am an avid baker, knitter, writer and a maker of jams. I know which fork to use and don’t chew gum in public. And, I love what I do.
SO WHAT DO I DO?
I’m an award-winning Creative Director and a grown up with loads of experience. I’m fast and funny. People like me. Clients like me. They like the results of my work too. I’ve worked in every category at agencies big and small from London to Beijing to San Francisco to New York City. I create integrated campaigns, interactive brand engagement experiences and strong, motivated creative teams. Fluent in all marketing channels with a deep background in digital, I have the conceptual muscle to come up with the idea, the guts to champion it, the smarts to sell it, and the experience to make it work. I love what I do. So let’s make something happen.
MAKE IT WORK: For 15 years I’ve been creating brand campaigns and experiences that delight consumers and deliver results. I care about both sides of the equation: the creative integrity of the work and its effectiveness. Fantastic creative that fails to deliver on the client’s objectives isn’t successful, no matter how much it amuses us to watch it. Or create it. Quite simply, to be truly good it has to work. I've worked on brand strategies, marketing strategies, digital strategies and social strategies. One thing an adventurous and curious life has taught me is the value of great ideas and brands with a human purpose in mind - a purpose that will be loved, embraced and understood. A purpose that compels people to participate through content that captivates people's imaginations, and ultimately transforms human behavior. So that’s what I do.
WHAT I DO BESIDES THIS CRAZY BUSINESS: When I’m not doing this, I write kids’ books, I’ve had a food truck, a baking company, a jam company and a greeting card company. I make recycled backpacks and am developing a kick ass sugar/gluten free cookie. I’ve ridden across Northern India on horseback to raise money for charity, I volunteer for the NYC Parks Department on horseback and give cooking lessons to my friends. I believe in the power of creating, of community and connectivity and above all, having fun and being proud of what I do and who I do it with.
I bring experience, leadership, imagination, a vat of curiosity, generosity of spirit and great creative, not to mention I bake a mean cake!
I’d love to talk to you more...
pamclinkard@mac.com
917.318.8921
And meet the new addition - Angus. He's #whywerescue