About
I believe that feeling positive is influential and that we all benefit from feeling like we have a connection. That “for everyone” doesn’t mean “like everyone”, that trust is earned not bought, and that conventional wisdom does not produce a compelling brand.
I’ve worked on brand, marketing, advertising, digital and social campaigns, from strategy to ideation to execution and production across all platforms. I’ve learned to empathize with all the stakeholders, listening and learning, challenging my perceptions so I can help to tell their stories. One thing living all over the world has taught me is the importance of curiosity and the value of a purpose – one that will be embraced and understood, that compels people to participate, lets them think or makes them smile, captivates their imaginations, and ultimately transforms human behavior.
I believe strategy and creative should be lovers – building and growing brands together. I believe in building teams that love creating great work together, winning new business, that have respect for each other, and laugh everyday. I believe that we is always better than me.
I’ve made lunch for Richard Branson and jams for the Duchess of Kent.
And I believe we should all eat cake.
