DIGITAL / APP / SOCIAL / WEB VIDEO

The task: to do more with less, avoid the obvious and establish Belvedere in a position of leadership.

By creating a consolidated experience and working with top influencers and bartenders in the category, we were able to engage our consumers through the app, pop up mixers, bar and hotel events, heritage cocktails and an enhanced user journey on the site.

Belvedere Vodka was propelled from a poor performer, both in category and within LVMH, to being the highest performing vodka in the L2 rankings and the platform providing the greatest level of ROI.

Belvedere was being ordered again!