DIGITAL/ SOCIAL / CONTENT / POSTERS
Pristiq
The task: develop a 360 campaign for Pristiq - the first non-hormonal menopause treatement. This campaign positions Pristiq as cool. Cool as in temperate. Cool as in hip. Cool as in level-headed. Cool as in no more hot flashes that prevent you from being all the versions of cool you are without the disturbance of menopausal symptoms.
Hot flashes are a nightmare. An interruption. An irritation. Until Now. Until Pristiq, the non-hormonal solution to menopause.
PREVNAR - DIGITAL/RICH MEDIA/TAKE AWAYS/
The task: develop a 360 campaign to educate consumers about Pneumococcal Pneumonia and the importance of getting vaccinated.
Media consisted of OOH, digital billboards, banners, In-office posters, take-aways, travel targeted print.