MOBILE APP DEVELOPMENT CONTENT AND DESIGN

The task: To drive consumers to the Sony Rewards Program. By leveraging the vast amount of Sony content and gaming across one platform, consumers can engage, play, win.

Sony Rewards invites you to become an “Explorer” and discover new things about yourself and Sony. To play, fuel, ignite and expand existing passions, to stretch your imagination, to go where you haven’t been across film, music, games and to turn the ordinary into the extraordinary.

Activations include:

Explorer profile using visual DNA quiz upon which an exploration route is chosen. Members are encouraged to choose expected experiences and move away from their comfort zone to earn higher rewards.

Curated boxes with collectible souvenirs relating to a member's explorations - the more points one collects, the more unexpected boxes arrive.

Location based push notifications alerting members to cool new experiences - a Sony Premier, art installation, Playstation launch etc. If member checks in based on notification, more unexpected rewards are received.

Automatic Content Recognition synchs members' content experiences, inviting them to enter a "secret" members-only second-screen experience where they can explore exclusive content, essentially making every piece of Sony owned content a portal into an exclusive members only world that connects all product lines in the Sony universe.

Ultimately, the more paths an Explorer chooses to go down the more rewarding the experience.