STRATEGY / BRANDING / LOGO / APP / SOCIAL / DIGITAL / PRINT / OOH
The task: Create national and global awareness through education on the growing immigrant youth by telling their stories. The immigrant population is growing. The policies and state of the country in which we live are dehumanizing and demoralizing.
We need to disrupt the current negative narrative with a positive one with our most undervalued resource - our immigrant youth.
DIGITAL / APP / SOCIAL / WEB VIDEO
The task: to do more with less, avoid the obvious and establish Belvedere in a position of leadership.
By creating a consolidated experience and working with top influencers and bartenders in the category, we were able to engage our consumers through the app, pop up mixers, bar and hotel events, heritage cocktails and an enhanced user journey on the site.
Belvedere Vodka was propelled from a poor performer, both in category and within LVMH, to being the highest performing vodka in the L2 rankings and the platform providing the greatest level of ROI.
Belvedere was being ordered again!
DIGTIAL / SOCIAL / WEB VIDEO / DIGITAL OOH
The task: Create content and build awareness for the launch of Karhoo - the world’s first cab comparison platform.
The launch consisted of app development, video, social content, print, taxi toppers, email template, one-sheets, digital billboards, OOH.
BRANDING / TV / WEB VIDEO / PRINT
The task: Raise critical awareness and provide the education necessary to help the public and medical community diagnose and treat brain aneurysms.
MOBILE APP DEVELOPMENT CONTENT AND DESIGN
The task: To drive consumers to the Sony Rewards Program. By leveraging the vast amount of Sony content and gaming across one platform, consumers can engage, play, win.
Sony Rewards invites you to become an “Explorer” and discover new things about yourself and Sony. To play, fuel, ignite and expand existing passions, to stretch your imagination, to go where you haven’t been across film, music, games and to turn the ordinary into the extraordinary.
Activations include:
Explorer profile using visual DNA quiz upon which an exploration route is chosen. Members are encouraged to choose expected experiences and move away from their comfort zone to earn higher rewards.
Curated boxes with collectible souvenirs relating to a member's explorations - the more points one collects, the more unexpected boxes arrive.
Location based push notifications alerting members to cool new experiences - a Sony Premier, art installation, Playstation launch etc. If member checks in based on notification, more unexpected rewards are received.
Automatic Content Recognition synchs members' content experiences, inviting them to enter a "secret" members-only second-screen experience where they can explore exclusive content, essentially making every piece of Sony owned content a portal into an exclusive members only world that connects all product lines in the Sony universe.
Ultimately, the more paths an Explorer chooses to go down the more rewarding the experience.
BRANDING / OOH / EXPERIENTIAL / COMMITMENT MANIFESTO / HOT SAUCE
The task: build our own brand...
And I make the bloody hot sauce!
DIGITAL / CONTENT / BLOG / SOCIAL / WEB VIDEO / PR
The task: design and built a responsive site, implementing social integration and promotion, SEO and SEM, with an email marketing campaign. We built a successful social media campaign with Facebook, Pinterest, Twitter, and tumblr in collaboration with Talk Stoop, chronicling the love affair between Gracie, the bulldog from Brooklyn and Bruiser, the bulldog of all bulldogs form Manhattan.
And since seeing beats saying, in our spare time, we also went in search of cool pups and photographed them to grow Cool Blue’s visual assets, all taken on the iPhone. Now available for use on the website, and all other branding initiatives. Pawesome.
Cool Blue creates cool clothes for hard to fit breeds . Manufactured in NYC in the Garment Center, Cool Blue is where style and paws strut.
As dog owners, we get how important it is for them to feel and look cool.
DIGITAL / EXPERIENTIAL / SOCIAL / WEB VIDEO
The task: create an interactive stunt to drive consumers to the Diesel Flagship store during Fashion's Night Out - a video confessional installation for consumers to record a :60 confessional. The videos were streamed live on screens in the store an emailed to share via social media.
Everyone has a secret. And everyone is dying to share. And everyone wants, at some point to bask in a few seconds of fame, so why not combine the two?
IPAD GAME DEVELOPMENT / DIGITAL CONTENT
The task: develop an app for Laser Kitty - a company that realized kittens are one of the most popular viewed and downloaded animals and that nobody really gets them. People say cats just do what they want, when they want, how they want, with little, or no regard for their humans. We beg to differ.
Introducing Laser Kitty. Let the claws begin.
BRAND DEVELOPMENT / MISSION STATEMENT / DIGITAL CONTENT
The task: to build awareness for Emotiv by creating the Brand voice, mission statement and new tagline.
Emotiv is the pioneer of simple use, high quality, mobile EEG technologies that are utilized across audiences from the medical community working with Alzheimer's and Autism to the Entertainment Industry to gauge engagement to the home user who simply wants to now what's going on in his or her head.
DIGITAL / EXPERIENTIAL / SOCIAL / GAMIFICATION / WEB VIDEO
The task: create a 360 platform for Tornado, a new energy drink aimed at Millenials in 5 stages that mirrors the intensity of a tornado. It starts as a tease, creates a digital and physical groundswell, increases in intensity, and builds a powerful force that coincides with the launch.
The task: Rebrand and shift the perception of a magazine that was previously found only at the doctor's office or your grandmother's coffee table. Because before family values became "in" , they were always in Family Circle.
PRINT / BUS SHELTER / RECIPE DEVELOPMENT
The task: how to attract a younger audience into the rituals of drinking cognac and make it hip?
Invent a new drink.
The Hennessy Martini - a new twist on a classic.
The campaign consisted of limited edition silk-screened posters created by an artist in France, custom bar ware and social media.
Key influencers placed in bars in key cities around the country ordered Hennessy Martinis and educated bartenders and mixologists unfamiliar with the drink. Videos and images were posted across all social platforms to entice curiosity and build awareness in new markets with a new audience for the brand.
The result was a 58% jump in sales. A twist on a classic was born.
PRINT / BUS SHELTER /
The task: Make people everywhere aware of the importance of recycling and the impact it has on our planet.
This poster was part of a competition in Mademoiselle magazine that beat out 1000's of entries to take the top spot and be published.
DIGITAL / SOCIAL / BLOG / IPAD APP CONTENT
The task: consolidate 300 url's and develop a single global digital experience for product market and discovery, from UI/UX focused on conversion, through to a beautiful and simplified design for all points of communication throughout the ansell global universe.
Included website, microsite, apps, blog, experiential.
Pam Jams
Someone asked me years ago if I could make jam for their store upstate and I said “sure”. I’d never made jam in my life. 100’s of pounds of fruit and sugar, sticky fingers, burnt tongues and guinea pig friends later - pamjams was born.
Sold upstate New York and in the Hamptons, 100% natural, slow cooked in copper pots, and all handmaid in Montauk, The End, by me.
Mad Dog Doughnuts
What's the Big Idea? Doughnuts. Simple, unpretentious and made with love. Like a dimple with a smile. They’re not Krispy, and definitely not Dunkin’, so whose doughnuts are these?
Mine and Nuri’s. We’re two irrepressible Brits with a love for life - great friends with enough cheek to charm and cajole our doughnuts into your mouths and hearts, whose love for cooking is only surpassed by our love for eating. So again, why doughnuts? Because it’s about childhood memories and making something together, and at the end of the day it’s about, doing and making what you love and having a good laugh at the same time. With good ingredients, good food, good friends, and licking your fingers at first and last bite. From cinnamon to savory, it’s all in the mixture of the madness - united by mess, friendship and fun.
