VIDEO/PRINT/SOCIAL

Legendary status doesn’t happen overnight. You’ve got to dig deep. Hustle. Grind it out. That’s how you get it done. Because it takes a lot to make a classic.

Such was the case in this fully integrated digital global campaign. Where we followed around cutting edge artists and athletes around the world and had them tell their unique stories on what it takes to make a classic.

The campaign featured online films, documentaries, content, pre-roll, static and instore.

When launching Target on the East Coast, we had to introduce and convince our audience that Target was more than just another store, it was an experience they couldn't resist and would never forget.

Where fashion meets housewares.

PRINT/OOH

The iconic Citi arch doesn’t need much explaining.

In this simple visual campaign we used the Citi arch as our device to tap into human insights and very real financial concerns to create clear and welcome outcomes. Immediately recognizable, beautifully branded and ownable only by Citi.

EXPERIENTIAL/MOBILE/SOCIAL/VIDEO

Everyone has a secret. And everyone is dying to share. And everyone wants, at some point to bask in a few seconds of fame, so why not combine the two?

So we created an interactive stunt to drive consumers to the Diesel Flagship store during Fashion's Night Out - a video confessional installation for consumers to record a :60 confessional. The videos were streamed live on screens in the store an emailed to share via social media.

Close up portraits capture the essence of babies’ personalities and remind us that everything is possible for them when they are BORN READY. It's time to Protect the Future.

EXPERIENTIAL/CONTENT/MOBILE/SOCIAL/WEB

How do you do more with less, avoid the obvious and establish Belvedere in a position of leadership?

By creating a consolidated experience and working with top influencers and bartenders in the category, we were able to engage our consumers through the app, pop up mixers, bar and hotel events, heritage cocktails and an enhanced user journey on the site. 

Belvedere was being ordered again.

We use light-hearted illustrations juxtaposed against some of the conversational Do’s and Dont’s for expectant mothers, putting them at ease about maternal vaccinations and letting them know we get you.

The legacy of keds is undeniable–from 6 to 60 and then some, we’ve all slipped into our favorite pair.

When keds decided to relaunch with new styles to grow their business, we had our AHA moment– “Never Stop Growing”. As a brand, for our audience, keds will always be with you.

EPXERIENTIAL/CONTENT/SOCIAL/VIDEO/PRINT

There’s a unifying spirit and mindset that powers the PGA TOUR. It’s a driving force that fuels the game’s best players and inspires fans to chase life’s most memorable moments.

It makes us think every putt will drop and every day will be great.

Because out here, you don’t need a club in your hand to Live Under Par.

Mad Dog Doughnuts

PRINT/SOCIAL

Raising awareness and celebrating the importance of diversity, equity and inclusion.

The birth of a baby is a beautiful thing. And Pfizer believes that all parents want nothing more than to protect their child from the very first moment.

This campaign demonstrates the moment when parents and families give birth to a healthy, beautiful baby and experience the most wondrous of moments - a happy BIRTH day.

Celebrating the original “ I Dreamed” Maidenform campaign that originated in 1949.

Photographed by David LaChapelle