VIDEO/PRINT/SOCIAL

Legendary status doesn’t happen overnight. You’ve got to dig deep. Hustle. Grind it out. That’s how you get it done. Because it takes a lot to make a classic.

Such was the case in this fully integrated digital global campaign. Where we followed around cutting edge artists and athletes around the world and had them tell their unique stories on what it takes to make a classic.

The campaign featured online films, documentaries, content, pre-roll, static and instore.

When launching Target on the East Coast, we had to introduce and convince our audience that Target was more than just another store, it was an experience they couldn't resist and would never forget.

Where fashion meets housewares.

EXPERIENTIAL/MOBILE/SOCIAL/VIDEO

Everyone has a secret. And everyone is dying to share. And everyone wants, at some point to bask in a few seconds of fame, so why not combine the two?

So we created an interactive stunt to drive consumers to the Diesel Flagship store during Fashion's Night Out - a video confessional installation for consumers to record a :60 confessional. The videos were streamed live on screens in the store an emailed to share via social media.

EXPERIENTIAL/CONTENT/MOBILE/SOCIAL/WEB

How do you do more with less, avoid the obvious and establish Belvedere in a position of leadership?

By creating a consolidated experience and working with top influencers and bartenders in the category, we were able to engage our consumers through the app, pop up mixers, bar and hotel events, heritage cocktails and an enhanced user journey on the site. 

Belvedere was being ordered again.

Close up portraits capture the essence of babies’ personalities and remind us that everything is possible for them when they are BORN READY. It's time to Protect the Future.

LOGO/EXPERIENTIAL/CONTENT/SOCIAL/WEB/VIDEO/PRINT

Why do people love to shop at Mother’s Market & Kitchen? Because Mother’s knows “you’re not like everyone else”. No “mass market, peer pressure, because everyone else does…,” just organic, local, fresh and delicious.

We use light-hearted illustrations juxtaposed against some of the conversational Do’s and Dont’s for expectant mothers, putting them at ease about maternal vaccinations and letting them know we get you.

EPXERIENTIAL/CONTENT/SOCIAL/VIDEO/PRINT

There’s a unifying spirit and mindset that powers the PGA TOUR. It’s a driving force that fuels the game’s best players and inspires fans to chase life’s most memorable moments.

It makes us think every putt will drop and every day will be great.

Because out here, you don’t need a club in your hand to Live Under Par.

This fun idea with HSBC fuels the inner celebrity in all of us simply by directing us to one of their ATMs.

Visit, use your ATM card, have your picture taken, pick the production you'd like to be in, and get ready to see yourself on the screen.

EXPERIENTIAL/PRINT/SOCIAL/WEB/VIDEO

How do you attract a younger audience into the rituals of drinking cognac and make it hip? Invent a new drink.

The Hennessy Martini - a new twist on a classic.

The campaign started with the design of a limited edition poster silkscreened by an artist in France and displayed in bars in key cities to pique curiosity.

Key influencers were then placed in those bars. They ordered Hennessy Martinis and educated bartenders and mixologists unfamiliar with the drink. Videos and images were posted across all social platforms to entice curiosity and build awareness in new markets with a new audience for the brand. Custom bar ware supported the bars.

Hennessy sales grew from 400,000 to 2.5MM cases! A twist on a classic was born.

PRINT/SOCIAL

Raising awareness and celebrating the importance of diversity, equity and inclusion.

PRINT / SOCIAL / VIDEO

American Prairie reserve has a mission: to create one of the largest nature reserves in the United States– 3.2 million acres This will serve as a refuge for people and wildlife, reconnecting land and reconnecting people forever.

This campaign, in conjunction with Ken Burns, was created to raise awareness of the magnificence and importance of the prairie. because in Montana, life takes on a whole new meaning.

VIDEO/EXPERIENTIAL/WEB

Building brand awareness of Flonase in the Asian market through content, tv, online video and experiential marketing.

The goal was to shift the perception of the cause of modern day allergies and let the audience know that Flonase is now available as an OTC treatment that provides them with 24 hour relief.

The birth of a baby is a beautiful thing. And Pfizer believes that all parents want nothing more than to protect their child from the very first moment.

This campaign demonstrates the moment when parents and families give birth to a healthy, beautiful baby and experience the most wondrous of moments - a happy BIRTH day.

PRINT/OUTDOOR

Trash is everywhere. It is killing our oceans, our forests, our fields and our streets. Our planet is suffering and each and everyone of us can help just a little bit. It’s crucial for us to make people everywhere aware of the importance of recycling and the impact it has on our planet, even if we need to shame them.

This was a competition initiated by Glamour Magazine. The idea won and was featured as full page ads and OOH.

Celebrating the original “ I Dreamed” Maidenform campaign that originated in 1949.

Photographed by David LaChapelle