When launching Target on the East Coast, we had to introduce and convince our audience that Target was more than just another store, it was an experience they couldn't resist and would never forget.
Where fashion meets housewares.
PRINT/OOH
The iconic Citi arch doesn’t need much explaining.
In this simple visual campaign we used the Citi arch as our device to tap into human insights and very real financial concerns to create clear and welcome outcomes. Immediately recognizable, beautifully branded and ownable only by Citi.
VIDEO/PRINT/SOCIAL
Legendary status doesn’t happen overnight. You’ve got to dig deep. Hustle. Grind it out. That’s how you get it done. Because it takes a lot to make a classic.
Such was the case in this fully integrated digital global campaign. Where we followed around cutting edge artists and athletes around the world and had them tell their unique stories on what it takes to make a classic.
The campaign featured online films, documentaries, content, pre-roll, static and instore.
EXPERIENTIAL/MOBILE/SOCIAL/VIDEO
Everyone has a secret. And everyone is dying to share. And everyone wants, at some point to bask in a few seconds of fame, so why not combine the two?
So we created an interactive stunt to drive consumers to the Diesel Flagship store during Fashion's Night Out - a video confessional installation for consumers to record a :60 confessional. The videos were streamed live on screens in the store an emailed to share via social media.
Close up portraits capture the essence of babies’ personalities and remind us that everything is possible for them when they are born BORN READY. Maternal vaccinations help mothers protect their babies and their babies’ futures.
PRINT/SOCIAL
Raising awareness and celebrating the importance of diversity, equity and inclusion.
How do you compete with Fed-Ex and UPS when you’re a quarter of their size? Learn to speak customer fluently. And that is exactly what we did for DHL.
We created a fully integrated campaign featuring online films, TV, print, out of home, radio, direct, content and pre-roll that focused on one thing and one thing only: “Customer Service Is Back In Shipping.”
EXPERIENTIAL/CONTENT/MOBILE/SOCIAL/WEB
How do you do more with less, avoid the obvious and establish Belvedere in a position of leadership?
By creating a consolidated experience and working with top influencers and bartenders in the category, we were able to engage our consumers through the app, pop up mixers, bar and hotel events, heritage cocktails and an enhanced user journey on the site.
Belvedere was being ordered again.
The legacy of keds is undeniable–from 6 to 60 and then some, we’ve all slipped into our favorite pair.
When keds decided to relaunch with new styles to grow their business, we had our AHA moment– “Never Stop Growing”. As a brand, for our audience, keds will always be with you.
EPXERIENTIAL/CONTENT/SOCIAL/VIDEO/PRINT
There’s a unifying spirit and mindset that powers the PGA TOUR. It’s a driving force that fuels the game’s best players and inspires fans to chase life’s most memorable moments.
It makes us think every putt will drop and every day will be great.
Because out here, you don’t need a club in your hand to Live Under Par.
VIDEO/EXPERIENTIAL/WEB
Building brand awareness of Flonase in the Asian market through content, tv, online video and experiential marketing.
The goal was to shift the perception of the cause of modern day allergies and let the audience know that Flonase is now available as an OTC treatment that provides them with 24 hour relief.
The birth of a baby is a beautiful thing. And Pfizer believes that all parents want nothing more than to protect their child from the very first moment.
This campaign demonstrates the moment when parents and families give birth to a healthy, beautiful baby and experience the most wondrous of moments - a happy BIRTH day.
What if you could rate fun on a scale of one to six? For Six Flags, we did just that.
We created an all-digital campaign that ran online where seekers of fun lived . We partnered with The X-Games, Xbox blogs, PS3 chat rooms, YouTube, and Facebook.
The campaign featured “Flagman”, who came straight out of a Japanese game show. Everything in life was judged in the fun scale and then scored. And at the end of the day it was decided:
“More Flags, More Fun. “
Celebrating the original “ I Dreamed” Maidenform campaign that originated in 1949.
Photographed by David LaChapelle
